MKT 113 - Principles of Marketing

3 Credit Hour(s)
3 Lecture Hour(s)
0 Lab Hours(s)
An introductory course designed to expose the student to today’s marketing in the new millennium and keeping up with change. This course contains the study of the contemporary marketing environment; managing technology to achieve marketing success; marketing planning, information, and segmentation; customer behavior; product strategy; distribution strategy; promotional strategy; and pricing strategy.

This course is also offered as part of a study abroad program. Contact the International Education Coordinator for more information