Sep 20, 2026  
2026-2027 College Catalog 
    
2026-2027 College Catalog

MKT 130 - Sales


3 Credit Hour(s)
3 Lecture Hour(s)
0 Lab Hours(s)
A course in the theory and application of professional salesmanship. Modern techniques for making a sale are taught including prospecting, preapproach, approach, presentation, handling objections, proper closings, follow-up and customer service. Also involved is a study of building partnerships, ethics, global and cultural diversity and technology.