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Sep 19, 2026
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2026-2027 College Catalog
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MKT 224 - Advertising 3 Credit Hour(s) 3 Lecture Hour(s) 0 Lab Hours(s) An analysis of the principles and practices used in the various types of modern day advertising. Principles of advertising, involving an application of planning, financing, and managing a campaign. Emphasis is placed on the effectiveness of advertising in the total marketing structure.
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