Sep 19, 2026  
2026-2027 College Catalog 
    
2026-2027 College Catalog

MKT 224 - Advertising


3 Credit Hour(s)
3 Lecture Hour(s)
0 Lab Hours(s)
An analysis of the principles and practices used in the various types of modern day advertising. Principles of advertising, involving an application of planning, financing, and managing a campaign. Emphasis is placed on the effectiveness of advertising in the total marketing structure.